How 4 B2B Marketing Teams Are Using AI to Scale Customer Proof - UserEvidence

How 4 B2B Marketing Teams Are Using AI to Scale Customer Proof

Brayden McCleskey

Senior Customer Advocacy Marketing Manager @ Recorded Future

Jennifer Lovejoy

Director of Customer Marketing @ HUMAN Security

Cara Peterson

Customer Marketing Manager @ Commvault

Justin Li

Product Marketing Lead @ Productboard

In this webinar:

We’re skipping the “AI is going to change everything” talk. Instead, we’re getting into how it’s actually being used. In this session, leaders from Productboard, Recorded Future, HUMAN Security, and Commvault share exactly how they’re using AI to uncover customer proof, respond to sales faster, and stop relying on the same go-to references.

You’ll walk away knowing how to:

Capture better customer insights with AI
Collect richer stories, quotes, and proof without increasing your workload

Surface the right proof during live deals
Connect sales teams with the most relevant customer evidence when it matters most

Determine where human judgment still matters
AI can organize and surface insights, but credibility comes from real customer stories

Get started this year with practical workflows
Each panelist will share one recommended workflow you can use now (or take as inspiration)

Plus a quick walkthrough of the latest AI features in UserEvidence that help teams save time and do more with less.